Jacqui goes over and above when it comes to merchandising, creating a supervisory role as she realised she couldn’t be in-store all the time and needed to ensure checks were done. As a result more checks are done more often. Jacqui uses personalised planograms, which are reviewed every six months. She also brought in a trainer to teach staff on all aspects of merchandising. This means staff understand the rules around pricing, what makes a display appealing and know to ask questions when something doesn’t seem right.
Merchandising 2018 Finalists:
Jacqui Dales, London Road Bakery (Spar), Boston, Lincolnshire
Mayhul Amin, One Stop Canterbury Stores , Canterbury
Aman & Joga Uppal, One Stop Mount Nod, Coventry
Harj Gill, Select & Save The Windmill, Birmingham
See all the 2018 IAA Stars
Check out the other IAA 2018 Stars and discover their secrets to success