Pladis has launched a range of £1 Halloween and Bonfire-themed cakes to encourage impulse purchases over the festive period.
The Halloween range includes: McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks.
The Bonfire range includes: Tate & Lyle Sticky Toffee Pudding Cake and Tate & Lyle Sticky Toffee Apple Pudding Cake.
Claire Hooper, head of marketing for McVitie’s Cake Company at Pladis, said: “Consumers love this season and the products allow us to hit three events – a lunchbox treat, a treat, and an individually wrapped cake for trick or treaters.”
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