McVitie’s launches Halloween and Bonfire Night cakes range

Product News RE Confectionery Seasonal trends Biscuits
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Pladis has launched a range of £1 Halloween and Bonfire-themed cakes to encourage impulse purchases over the festive period.

The Halloween range includes: McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks. 

The Bonfire range includes: Tate & Lyle Sticky Toffee Pudding Cake and Tate & Lyle Sticky Toffee Apple Pudding Cake.

Claire Hooper, head of marketing for McVitie’s Cake Company at Pladis, said: “Consumers love this season and the products allow us to hit three events – a lunchbox treat, a treat, and an individually wrapped cake for trick or treaters.”

Read similar: Green’s goes ghoulish launching Halloween Cookie and Halloween Cake mixes

By Priyanka Jethwa Avatar
By Priyanka Jethwa 27 Sep, 2018



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