McVitie's adds Milk Chocolate Orange flavour to Digestives Nibbles range

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Product News RE Confectionery
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McVitie’s Digestives is extending its Nibbles range with a Milk Chocolate Orange flavour, which is available to convenience retailers now.

The Digestives Nibbles range has added £12.9m to the biscuits category since its launch last year and is forecast to create £20m in sales this year.

The new flavour comes in 120g sharing pouches, RRP £1.99.

Kerry Owens, sweet biscuits marketing director for Pladis, said: “We’ve had really positive feedback since the range launched last year, and we’re confident consumers will love this addition just as much.”

By Chris Dillon Avatar
By Chris Dillon 08 Aug, 2017

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