McVitie's adds Milk Chocolate Orange flavour to Digestives Nibbles range
McVitie’s Digestives is extending its Nibbles range with a Milk Chocolate Orange flavour, which is available to convenience retailers now.
The Digestives Nibbles range has added £12.9m to the biscuits category since its launch last year and is forecast to create £20m in sales this year.
The new flavour comes in 120g sharing pouches, RRP £1.99.
Kerry Owens, sweet biscuits marketing director for Pladis, said: “We’ve had really positive feedback since the range launched last year, and we’re confident consumers will love this addition just as much.”
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