Mars Wrigley Confectionery discontinues GoodnessKnows

Mars Wrigley Confectionery discontinues GoodnessKnows
Product News RN Confectionery Health & Beauty
Login or register to save this article

Mars Wrigley Confectionery has announced plans to discontinue GoodnessKnows in the UK due to ‘underperforming sales’.

As the supplier’s biggest launch since Celebrations and backed by a £4.6m ad campaign, the product was designed to tap into the growing snacking market for those looking for ‘better for you’ options.

However, a spokesperson from Mars Wrigley Confectionery told RN sales underperformed against their expectation since the launch in 2017. “So we took the difficult decision to discontinue the brand in the UK market. This now gives us the opportunity to focus on the strategic partnership with Kind in the UK and grow this brand at scale.”

By Priyanka Jethwa Avatar
By Priyanka Jethwa 18 Dec, 2018



Have you seen a boost in own-label products in the past year?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login