Are you ready for 2016? To help you prepare for a likely challenging but also exciting year in the trade, RN spoke to two influential industry figures to get their predictions and advice for RN readers

susan nashSusan Nash, Trade Communications Manager at Mondelez International

What’s your prediction for the independent retail trade in 2016?

I think we can look forward to a really positive year in 2016. The trend towards shopping ‘a little and often’ continues – which is great news for the independent retail trade, helping to drive footfall throughout the year.

What’s your advice to RN readers on growing profits in 2016?

Retailers need to inspire their customers to purchase by using great displays. It’s sensible to stock bestsellers in each category, while highlighting brands that are being supported through media or promotional investment. On-the-go is also proving to be a fantastic opportunity for independent retailers, who should highlight impulsive categories such as confectionery and biscuits by displaying them in highly visible areas at the front of store. This will ensure maximum exposure and really help to drive sales.

deacon-header-e1450866006949Greg Deacon – independents sales director, News UK

What’s your prediction for the independent retail trade in 2016?

Technology will play a key role in 2016 through how brands communicate to retailers & customers to increase sales and profitability. From a Retailer perspective they will need to be tech enabled to succeed in a digital society to influence daily routine, customer footfall and spend.

What’s your advice to RN readers on growing profits in 2016?

Sweat the asset. Think total shop and ensure ever part of the store plays a role in driving total profitability either in a physical or digital sense. Missions and occasions will become the norm. Get the basics right, think smart, keep evolving & keep it simple.

Read many more predictions and get loads of advice from other industry experts in the 1 January issue of RN