The Coca-Cola Enterprises Open More Business project, part of a wider scheme called Go To Market, is designed to increase soft drinks sales for independents. In this video Chris Gamm, editor of Retail Express, explains some of the benefits that Open More Business has already brought to one independent convenience store owner, Sunder Sandher, who increased his soft drinks sales by an incredible 47%. This advice is designed to work across the entire category not just for CCE products. For more information you can talk to CCE Customer Services on 08705 33 66 99.