2019 Category Star

Justin Whittaker, MJ’s Local Premier, Royton

Justin is using digital tools strategically and is really thinking about how they drive sales. He has developed his own app which is promoted in-store and has put ease of use at the forefront, with just three clicks to pay. He’s imaginative with social media and incorporates the app in all posts to drive purchases. One gin offer on Facebook resulted in £3,000 worth of sales in just one day.

Finalists in this category were:

  • Martin Wood, Bargain Booze Milton, Stoke-on-Trent
  • Jacqui Dales, London Road Bakery, Boston
  • Justin Whittaker, MJ’s Premier Store Oldham, Greater Manchester
  • Aman Uppal, One Stop Mount Nod, Coventry

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Click here for the full list of 36 local shops that are exceeding expectations in all 12 IAA disciplines,
plus Overall Best Shop and the new Rising Star category which was specially created this year