2019 Category Star

Jacqui Dales, London Road Bakery, Boston

Jacqui’s holistic view on customer service and her formalised programme of activity starts and ends with the customer. She uses active listening, mystery shopping and has put the customer at the centre of her thinking. She sets and clearly displays the standards she expects of her staff and has put customer service at the heart of her performance related bonus scheme.

Finalists in this category were:

  • Jacqui Dales – London Road Bakery (Spar), Boston
  • Simon Dixon – Premier Lower Darwen, Lancashire
  • Rana Ali – Spar Errol, Perth
  • Samantha Ackland-Jones – The Village Deli, Storrington

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Click here for the full list of 36 local shops that are exceeding expectations in all 12 IAA disciplines,
plus Overall Best Shop and the new Rising Star category which was specially created this year