A London newsagent is set to feature in a YouTube vlog for the third time, with his last appearance on a channel that has more than one million followers.

Wardour News first featured in a vlog named The Hyman Archive three years ago and owner Raj Patel welcomed a third vlogger at the weekend. He said the online appearances have helped raise the store’s profile.

“People come in and say they have seen the video blogs,” he said. “Everything that gets the name out there helps.”

The second and most recent video featuring Wardour News has been viewed almost 190,000 times.

The film by vlogger Estée Lalonde, named Magazine Shopping and Haul, also features a visit to nearby store Charlotte Street News.