Magazine publishers grow sales by making titles 'collectable'

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Magazine publishers are increasing their circulation by making their titles a “collectable” item, a media expert has said. Peter Houston, who runs a consultancy called Flipping Pages, which advises publishers how to grow digital revenue while maintaining print products, spoke about the future of the category on the Media Voices podcast last week. “Print is becoming more serious and more…

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By Jennifer Hardwick Avatar
By Jennifer Hardwick 26 Aug, 2017

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