Lucozade Energy is teaming up with Warner Bros’ Tomb Raider for a campaign that will run with the strapline: ‘Energy beats everything’.
The campaign launched on 26 February and is estimated to reach 84% of adults with TV, outdoor and digital advertising. Tomb Raider will open in cinemas on March 15.
Claire Keaveny, senior brand manager at Lucozade Ribena Suntory, said: “By targeting the broad fanbase of Tomb Raider, we can create a striking campaign that will both excite our existing drinkers and bring new shoppers into the category.”
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