This rule has required Jodi to make some bold decisions. “We’ve had to make decisions around the sugar tax. Making the choice to cut down on Coca-Cola and range with Coca-Cola Zero Sugar has meant being ruthless,” she explains. Slow-selling biscuits were also removed in favour of free-from products and the shop’s magazine range was limited to just one metre of space.
Cutting down on range has meant opening up to new opportunities. Healthier options have been introduced in confectionery, with brands such as Graze taking up prime retail space on the front counter.
“Customers were also asking about different kinds of milks, so I brought in a range of Cravendale milks and have worked on getting the range right,” she explains.
Jodi has made some great steps with her ranging – her focus for this year is to make the same level of improvements to her availability, especially in their free-from, vegan and vegetarian sections.
“Many of the products in that range are expensive and I’m working on more affordable suppliers and then maintaining availability and consistency within our range,” she says.
Improvements will also be guided by benchmarking with the IAA, which Jodi has used to identify new procedures to put in place and new opportunities to consider.
“Benchmarking brought everyone together as a team,” she says. “It’s definitely worth doing; it makes you far more aware of all the finer details of your store, in terms of ranging to suit your customers to bring your store up to standard.”