To coincide with the Bond fever sweeping the UK as Skyfall smashing box office records, RN has sent its own special agent, deputy features editor Tom Gockelen-Kozlowski, on a secret mission: to go undercover in the supermarkets and reveal their trade secrets.

Tom recruited a mole for his mission – double agent Phillip Adcock, who has 20 year’ experience working with the multiples to help them understand how customers use the stores.  Together they visited three grocers to find out what they do well, uncover their biggest mistakes, and identify areas where independents can take advantage.

Our market expert compiled a dossier of 17 opportunities for you to exploit.  It is for your eyes only , and contains intel that is not commonly available to local shops, so make sure you read this weeks Retail Newsagent to take full advantage.

We found out which supermarkets best use imagery, lighting and point of sale to boost fruit and veg sales, and how excessive choice and confusing pricing, especially on fresh goods organised by different weights, put shoppers off.

And did you know that selective messiness is a tactic for giving the impression that a product is on a a good deal and selling well?

Meanwhile, one store visited is guilty of poorly planned promotions in its beer aisle, which according to our agent could be damaging sales.

Our special report will be up on betterRetailing in a few weeks but for now is available exclusively to RN readers.

 

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Retail Newsagent is a weekly business magazine for the best of the independent channel, providing retailers with coverage of news and convenience retailing that will help them turn a profit.

 

RN contains great business content and is the only independent-focused trade press title, allowing RN to deliver an audience of engaged, business-savvy retailers for our customers. As the only trade press title which goes out weekly, RN gives suppliers a unique opportunity to advertise promotions with time-specific deadlines.

 

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