Outdated Browser Detected
Our website has detected you are using an outdated browser that will prevent you from accessing certain features. An update is not required, but it is strongly recommended to improve your browsing experience.
Use the links below to upgrade to a modern browser.
To coincide with the Bond fever sweeping the UK as Skyfall smashing box office records, RN has sent its own special agent, deputy features editor Tom Gockelen-Kozlowski, on a secret mission: to go undercover in the supermarkets and reveal their trade secrets.
Tom recruited a mole for his mission – double agent Phillip Adcock, who has 20 year’ experience working with the multiples to help them understand how customers use the stores. Together they visited three grocers to find out what they do well, uncover their biggest mistakes, and identify areas where independents can take advantage.
Our market expert compiled a dossier of 17 opportunities for you to exploit. It is for your eyes only , and contains intel that is not commonly available to local shops, so make sure you read this weeks Retail Newsagent to take full advantage.
We found out which supermarkets best use imagery, lighting and point of sale to boost fruit and veg sales, and how excessive choice and confusing pricing, especially on fresh goods organised by different weights, put shoppers off.
And did you know that selective messiness is a tactic for giving the impression that a product is on a a good deal and selling well?
Meanwhile, one store visited is guilty of poorly planned promotions in its beer aisle, which according to our agent could be damaging sales.
Our special report will be up on betterRetailing in a few weeks but for now is available exclusively to RN readers.