Diageo Reserve’s vodka brand Ketel One, has launched Ketel One Botanical for the first time in the UK.
The varieties include: Peach & Orange Blossom, Botanical Cucumber & Mint and Botanical Grapefruit & Rose, all with an ABV of 30%.
Forecasted to rival traditional summer wine and spritz drinks, the new launch is in line with rising consumer demand for low- and no-alcohol cocktails and spritz-style drinks.
Bob Nolet, master distiller at Nolet Distillery, said: “We’ve watched the gin category boom in recent years, introducing new flavours. Premium vodka continues to grow alongside this, currently up 6.2% by value. We see Ketel One Botanical playing a key part of this, targeting consumers open to trying new flavour combinations.
More recent product news: Beefeater Blood Orange hits the scene