Diageo Reserve launches Ketel One Botanical to the UK

Diageo Reserve launches Ketel One Botanical to the UK
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Diageo Reserve’s vodka brand Ketel One, has launched Ketel One Botanical for the first time in the UK.

The varieties include: Peach & Orange Blossom, Botanical Cucumber & Mint and Botanical Grapefruit & Rose, all with an ABV of 30%.

Forecasted to rival traditional summer wine and spritz drinks, the new launch is in line with rising consumer demand for low- and no-alcohol cocktails and spritz-style drinks.

Bob Nolet, master distiller at Nolet Distillery, said: “We’ve watched the gin category boom in recent years, introducing new flavours. Premium vodka continues to grow alongside this, currently up 6.2% by value. We see Ketel One Botanical playing a key part of this, targeting consumers open to trying new flavour combinations.

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By Priyanka Jethwa Avatar
By Priyanka Jethwa 28 Feb, 2019

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