Kahlúa Kabs drive the Espresso Martini this Christmas

Kahlúa Kabs
Product News RE Soft drinks
Login or register to save this article

Pernod Ricard is taking to the streets of London and Edinburgh this Christmas by introducing 150 Kahlúa branded cabs.

The fleet will transport riders from now to New Year’s Eve and will run in conjunction with out of home media across the country, in sites such as Manchester Arndale, The Birmingham Eyes and Westfield Stratford.

Toni Ingram, head of marketing at Pernod Ricard, said: “Google Trends show an increase in searches for Espresso Martinis during the festive period, with consumers keen to replicate at home. The campaign demonstrates how Espresso Martinis are made, pushing footfall into store throughout this key trading period.”

By Priyanka Jethwa Avatar
By Priyanka Jethwa 03 Dec, 2018

Comments

0 comments

Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login