JTI has launched a new value for money e-liquid range under its Logic brand, Logic Epiq, with an RRP of £2.50 per liquid.
Exclusive to independent retailers via wholesale for the first three months, the Logic Epiq range joins the Logic vaping portfolio, which now commands a 10.6% share of the overall UK vaping market.
Logic Epiq will be available in two strengths and eight flavours.
With over half of e-liquid sales in the independent and symbol channel selling for less than £3, the range taps into growing consumer demand for cheaper liquids.
To support the launch, retailers will have access to PoS, and an introductory offer of £45 for a stocked counter display unit.
Nick Geens, head of reduced risk products at JTI, said: “The vaping category in traditional retail continues to boom, with 14% growth in the last year alone.
“The Logic Epiq range combines a value price point with trusted quality from a well-known brand. Offering the highest profit margin in the entire Logic range, we’re confident it will help retailers drive sales in the growing category.”
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