JTI goes digital in tobacco crackdown

JTI launched a nationwide anti-illicit tobacco campaign at the Local Shop Summit last week.

‘Don’t be Complicit in Illicit’ calls on retailers and the public to report illicit sellers using a new website. It will feature nationwide advertising and support from JTI’s store representatives.

JTI anti-illicit trade manager Ian Howell said: “We all have a role to play to combat the issue and we urge any retailer with knowledge of criminal activity to visit our new microsite.”

Report illicit sellers at jtiadvance.co.uk/DontBeComplicit