Lessons from Ireland on ice cream

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Retailers in Ireland sell four times as much ice cream as the UK. Dave Songer spoke to four retailers in different locations across the Emerald Isle to see how they drive sales NEAR A SCHOOL - Lorna Roach, Mace, Galway Comacht "Always offer something new" New products are always a hit with Lorna’s young customers, so she stocks a constant stream of the latest…

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By Dave Songer Avatar
By Dave Songer 15 Mar, 2017

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