Walkers launches digital HFSS guide to help retailers

The guide aims to help retailers adapt to the changes while maintaining savoury snack sales

walkers hfss guide

Walkers has issued a new digital guide to help retailers navigate HFSS legislation ahead of it coming into effect this October in England.

The guide is intended to help retailers understand whether or not they will be impacted by the legislation and how they can prepare while still maximising savoury snacking sales.

It also features external links to advice from the government and the ACS, as well as a list of its top 100 performing lines.

It will also be available in different languages including Punjabi and Hindi.

In support of the guide, Walkers will be launching a ‘Walkers Hub’ on retail app Shopt. Retailers can use this hub to make a bespoke crisp layout for their store by providing details about their store and customers.

Through the hub, retailers will also have the opportunity to earn ‘rewards’ and merchandising display support for stocking specific bestselling Walkers lines.

Walkers will also be applying clear labelling to product cases, highlighting which products are non-HFSS and where best to place them in-store.

Kirsten Reid, impulse category management channel lead for PepsiCo UK, said: “Our focus right now is on helping retailers to navigate and prepare for the upcoming HFSS regulations. Our digital guide will focus on snacking growth strategies and includes do’s and don’ts and handy visuals too. 

“First, concentrating on maintaining space of best-selling products in the main fixture. 

“Secondly, maximising off-fixture displays in high traffic areas around the store which will help drive impulse purchases. 

“And finally, supplementing both with reformulated or new non-HFSS products from well-known and trusted brands that deliver on taste and health needs. We also recognise the implications of the new regulations and the associated complexities and are therefore heavily investing in our teams to ensure that they are well equipped to provide tailored assistance.”

Earlier in the year, Walkers announced it would aim for half of its snack sales to come from non-HFSS products or products sold in portions of 100 calories or fewer by 2025.

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