Owner Kersheaup Vagadia switched to the format in March, which incorporates a specialised Bargain Booze section within the Costcutter. Overall, the changes have delivered a sales boost of 48% and footfall increase by 40%.
Bestway added that chilled sales have doubled, while a new hot food-to-go offer has become the most profitable category in-store, achieving an average profit margin of 38%, and reaching weekly sales of £1,300.
The Bargain Booze section of the store contains more than 750 lines of specialist beer, wines and spirits, up from 500. Alcohol sales have increased by 24% and are averaging £7,000 per week following the changes. This has been supported by a new range of ales alongside a low- and no-alcohol section.
Departments for fresh baked goods, hot food, drinks, fresh produce and chilled lines have also been added as part of the conversion. Co-op own label sales also rose as part of the refurbishment, with demand for fresh meat and ready meals growing by 270%.