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Prime Hydration energy drink chillers to roll out to stores

betterRetailing can reveal Euro Garages is to be the first recipient of the units

Prime hydration energy drink

Congo Brands (CB) is set to roll out Prime Hydration energy chillers for stores “to cover the UK and beyond”, according to CB’s UK representative, Daniel Hoare.

Images shared by CB last week show fullheight branded chillers featuring the YouTube stars behind the Prime Hydration craze.

Hoare said: “This is just a small taste of the fridges that will cover the UK and beyond.”

betterRetailing can reveal Euro Garages is to be the first recipient of the units.

Prime Hydration soft drinks went on sale at One Stop stores last week, with many reporting selling out on the day the stock arrived, and some receiving less stock than they had ordered.

CB has also held recent meetings with Unitas Wholesale, described as “building future partnerships” with the group’s cash and carries.

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