JW Filshill appoints new regional development manager  

JW Filshill plans 200 KeyStore shops

Glasgow-based wholesaler, JW Filshill says its appointment of Laurence Ward as regional development manager will boost support for stores in the east and north of Scotland.  

Ward was most recently operations manager at Batleys Edinburgh at Newbridge and is expected to bring sales and operational experience to the Filshill business as it moves to its new purpose-built distribution centre at Westway Business Park near Glasgow Airport. 

Filshill’s chief sales and marketing officer, Craig Brown said: “As more retailers choose KeyStore as the best solution for achieving increased profit and margin, it is important that we have committed individuals like Laurence working to stimulate growth for our brand and customers in a competitive convenience marketplace.”  

Brown added that the company hopes to grow the KeyStore estate by 10% in 2023.


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