JTI discussed how it can improve relationships and new product trials with retailers during a conference held in London last week.
The ‘What’s Happening in Convenience’ session on 23 May had panel discussions from ACS chief executive James Lowman, Oxfordshire-based Spar retailer Ian Lewis and Tom Fender, development director at industry analyst TWC.
Lewis told Better Retailing: “It was great to see JTI engaging with independents. We discussed the relationship between reps and retailers, and the challenges with marketing a new tobacco product.”
JTI UK sales director Gemma Bateson said: “As part of our commitment to continual improvement, we’re always engaging with, listening to and learning from these partners, so we can improve and provide an even better level of service.”
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