Jisp has gone live with the convenience sector’s first store-specific loyalty scheme, giving retailers the ability to compete with Tesco Clubcard and Sainsbury’s Nectar.
The free programme, branded ‘Jisp Rewards’, enables customers to earn points using the Scan & Save tool by scanning barcodes in store indicated by shelf-edge labels and redeeming money-off coupons.
Once shoppers have built up 25 redemptions, they receive an in-app voucher granting them £2.50 off their next shop on any product in store.
They don’t have to spend it immediately; they also have the chance to build up rewards to accumulate a larger discount off their total basket spend.
EXCLUSIVE: Jisp partners with Reposs to deliver services to over 2,000 independent stores
Participating retailers using Scan & Save have the opportunity to earn commission, with 2p each time a customer scans a code, and an additional 4p for every voucher redeemed.
Chief customer officer Greg Deacon described the service “as the most rewarding scheme in the UK”. He said: “Effectively, we are giving shoppers 10p for every redemption they make.
“This is our ‘moon landing’ for every Scan & Save store today and into the future. Retailers have been calling for a loyalty scheme that’s specific to them at no cost.
“I believe this is the single-most-significant opportunity to grow footfall and spend locally that ensures every shopper builds their loyalty with their favourite local store.”
Brands working with Jisp include Mondelez, FrieslandCampina, JTI, AB InBev, Heineken, Molson, Mars Wrigley, Coca- Cola Europacific Partners, Graze, Kellogg’s, Nomad, Kepak, Suntory Beverage & Food GB&I, Britvic, PepsiCo and Hovis.
As of last week, 120 stores nationally are operating Scan & Save, including Nisa, Londis, Budgens, Family Shopper and Premier.
The company said it expects this to grow to 200 in the next six-to-eight weeks, after confirming it registers 12 retailers on the platform every day.
Deacon said the scheme will help independent retailers retain shoppers and footfall, despite the cost-of-living crisis and rising inflation.
“The value of discount is being reimagined,” he said. “Everyone is trying to reduce costs and keep shoppers, and this is what we are helping to do.
Jisp launches new platform, ‘Jisp Media’, to improve brand communication with convenience stores
“It’s time to take the steps to digitalise your store and drive the value of discounts and loyalty.”
The launch comes three days after Jisp announced a tie-up with Reposs, offering its services to more than 2,000 independent retailers, a move that makes the platform accessible for the first time.
“Independent retailers can also take part in the loyalty scheme, meaning they don’t feel as though they are losing out,” he said. “They will also get the benefit of extra sales.”
Comments
This article doesn't have any comments yet, be the first!