Even more independent retailers now have access to Jisp’s first-store specific loyalty scheme, after the firm teams up with convenience app provider Shopt.

Registering with Shopt will help incentivise the stock and display of featured lines, while Jisp’s Scan & Save tool will create a pull through to shopper sales via their savings and reward app.

‘Jisp Rewards’ enables customers to earn points using the Scan & Save tool by scanning barcodes in store indicated by shelf-edge labels and redeeming money-off coupons.

Once shoppers have built up 25 redemptions, they receive an in-app voucher granting them £2.50 off their next shop on any product, with the opportunity to grow this to a larger amount over numerous shops.

As a result, brands will receive full visibility of sales ‘in’ and ‘out’ across independent stores in conjunction with data on retailer and shopper.

Jisp’s managing director, IIan Hepworth, said: “We’re excited and proud of our new partnership with Shopt to provide thousands of independent retailers the benefit of a powerful retail media propositions at zero cost to them.

“Our partnership will support getting shoppers back into stores, drive sales, offset rising costs, help shoppers save on their favourite brands and be rewarded for shopping locally. Brands will requally benefit from enhanced connected media that will provide first party data ‘in’ and sales ‘out’. Helping brands to drive new ways to grow sustainable distribution, sales and measure ROI whilst supporting small independent convenience retailers.”

Shopt’s managing director, Jemma Blaylock, added: “I am delighted and hugely excited by our partnership with Jisp. While the pandemic triggered the start of significant change in independent convenience, we’re at a pivotal moment in time to provide the connected innovation and insight that brands and retailers urgently need to sell more and save money.

“Our passionate belief about putting the retailer at the heart of this partnership means we can enable a liquid and agile way of trading, eliminating duplication and waste and ensuring investment reaches retailers and shoppers directly increasing sales.”

Last month, Jisp Media announced a partnership with Reposs, giving over 2,000 independent convenience store retailers the opportunity to use its service for the first time, after previously only working with stores belonging to Nisa, Londis, Budgens, Family Shopper and Premier.

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