how to get involved with independents' day 2021

Not to be confused with the American celebration of their independence on 4 July, Independents’ Day UK is a campaign that highlights the importance of independent retail businesses across the UK, and is a chance for local shops to engage with their community. 

Below you’ll find lots of easy ways you can take part and really connect with your customers.

Get involved

  • Download the Independents’ Day logo for use on your website, social media platforms, and in your shop windows
  • Create promotions or events that tie in with the campaign, and celebrate your localness – make sure you tell your customers! Perhaps you could give shoppers who live in your local town or village a special discount
  • Talk to your customers about what they love about your shop – and how you can ensure they keep coming back
  • Follow and engage with the campaign across social media platforms – using the hashtag: #ukindieday, as well as #shoplocal and #indieretail
  • Work with other local businesses to promote each other – you could create a loyalty card that works across multiple sites. For example, buy a coffee in the local café, and get 10% off your shopping in the convenience store next door

Ideas and inspiration

There are many ways that you can get involved this weekend by contributing to your local community to increase awareness and drive loyalty. Here are a few additional ideas and inspiration for the weekend and beyond:

Use chalkboards or signs outside your store to promote your activity and any offers you are running this weekend!

At betterRetailing, we love to hear about how independent retailers are actively working together with their communities. Share what you get up to this weekend with us on Twitter or Facebook @betterretailing or email us at