Leading milk suppliers are pleading with independent retailers to be patient with ongoing price increases due to spiralling costs.
In a letter sent to stores, managing director Bali Nijjar explained the change had been implemented to “ensure we have enough milk available for our customers”.
He added: “We must maintain a competitive price with our farmers, and we have committed to paying our farmers another 5p per litre with effect from September 2022.”
OPINION: The impact of inflation and the cost-of-living crisis – James Bielby, chief executive, FWD
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