The move comes after Camelot dropped its legal challenge against the firm relating to the takeover, earlier this month.
Under its strapline of transitioning to a ‘bigger, better, and safer National Lottery’, Allwyn revealed today that it expects sales growth in the money allocated to UK good causes to more than double, it will build on a “cutting-edge technology platform” to improve player protection, invest in retailers and improve convenience access for participation.
The firm has also acknowledged “an intensive transition period lies ahead”, and as a result has opened an office in Watford “in order to work near the heart of the current operations, thereby helping to ensure Allwyn and Camelot can work collaboratively to deliver the transition successfully”.
Chairman Justin King said: “We have exciting plans for this important and cherished institution, crucially raising even more proceeds for good causes across the country, improving the player experience through the latest technology and ensuring safe participating.
“Everyone at Allwyn is ready to meet the challenge of working under a shortened timeframe for transition. In our bid proposals we set out our plans to win back customers that have stopped playing and to bring a new generation of players to the National Lottery by introducing new games and technology to capture the imagination of the nation.”
CEO David Craven added: “This moment signals a time for change for the National Lottery. We must seize this moment, creating the right conditions for the National Lottery to innovate. Our primary transition objective is to responsibly boost performance leading to increased contributions to good causes.”
On 15 March, the Gambling Commission announced Allwyn as its preferred applicant, recognising its pledge to commit to investment.
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