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Independent Achievers Academy 2017 Stars

Discover the 2017 IAA Stars in their respective categories
Community IAA Store management
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Retailers from all over the country have worked hard to develop their stores with the Independent Achievers Academy, and we are proud to announce the retail stars of 2018.

Held at top London venue 8 Northumberland Avenue on Wednesday 29 November, the IAA Gala Dinner recognised retailers who have performed brilliantly across 12 categories including Shop Layout, Effective Ranging and Retail Innovation. The evening culminated in the crowning of the IAA Overall Best Shop.

Marketing to Customers in association with Hi! Street Digital Media

Joga and Aman have demonstrated a strong strategy which uses a mix of traditional and new techniques to market their shop.

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Customer Service in association with Post Office

Paul & Gail are obsessed with customer service, their process is clear from start to finish with all staff involved in shaping it.

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Effective Ranging in association with Coca-Cola European Partners

Dave understands the power of data, he uses his own and he’s also setup a collaborative initiative with other retailers to pool data from shops up and down the country so he can see what’s selling well in different locations.

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Availability in association with JTI

Paul & Gail are passionate about availability. They’ve added more gap checks as they’ve grown and are up to ten a day to ensure shelves are stocked and shoppable.

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Shop Layout in association with Pladis

Siva’s shop has a remarkable feel and ambience, it’s a place you want to shop. He’s thought through every aspect when approaching the redesign, using customer feedback and researching for a year before making changes

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Merchandising in association with Mars Wrigley

Keith follows category insight to increase sales, using planograms and ensuring that fast selling items are always at eye-level.

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In-Store Display in association with Mondelez International

Eddie has a strategy around how he uses displays around the shop and showed he understands how in-store display benefits his business.

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Responsible Retailing in association with NFRN

Alpesh traces fresh food to its origin and monitoring temperatures throughout its journey to the shop, as well as once it arrives in-store.

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Staff Development in association with P&G

Dave has a genuine desire to further his staff’s knowledge, his strategic approach focuses not just on developing the team but in finding individuals’ strengths and helping them to develop careers which benefit both them and the business.

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Service to the Community in association with Booker Wholesale

Meryl & David setup a home delivery service for vulnerable customers, offer a parcel collection service and look after keys for nearby charity shops.

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Digital Engagement in association with PayPoint

Joga and Aman capture and use data to make decisions, analysing which promotions work and which posts get likes.

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Retail Innovation in association with News UK

Mital has broken all the rules and redefined what convenience retailing means, in what was a run-down part of Manchester.

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Overall Best Shop

Overall Best Shop Image

Dave has a genuine desire to further his staff’s knowledge, his strategic approach focuses not just on developing the team but in finding individuals’ strengths and helping them to develop careers which benefit both them and the business. 

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By betterRetailing ⁣ Avatar
By betterRetailing ⁣ 29 Nov, 2017

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