Independent Achievers Academy 2018 Stars
Marketing to Customers in association with Camelot
Scott has developed his shop's health brand, invested in his own food to go and bakery packaging, as well as installing a digital screen to display promotions.
Customer Service in association with Post Office
Dennis has a robust customer service training programme, empowering his team to take responsibility. Dennis and his team will always go the extra mile to take care of their customers.
Effective Ranging in association with Coca-Cola European Partners
Scott ensures he uses his data to its fullest potential, going beyond just making daily reports. Scott also visits other UK retailers to see where the products might fit in-store.
Availability in association with JTI
Peter used his EPoS and gained a 25% sales increase on certain lines. He also created his own stock room using a 40ft container, which is merchandised exactly as the shop to help staff replenish quicker.
Shop Layout in association with betterRetailing.com
Simon has focused on his range and flow to create a new layout for his store. His detail-orientated approach has made life easier for his customers.
Merchandising in association with Mars Wrigley Confectionery
Jacqui goes over and above when it comes to merchandising, creating a supervisory role in-store and implementing personalised planograms, which are reviewed every six months
In-store display in association with Mondelez International
Terry has focused on interrupting the customer's journey, creating "wow" factor displays to stop them in their tracks. This year, he changed the branding on his coffee display, doubling his sales.
Responsible Retailing in association with Imperial Tobacco
Samantha goes the extra mile to protect her community, working closely with the police to tackle retail crime. She has also introduced a new CCTV system to help staff detect undesirable customers.
Staff Development in association with P&G Shelf Help
Terry's robust induction program helps all staff no matter their level of experience, and his hands-on approach to training ensures all his staff operate at a high standard.
Service to the Community in association with Booker Wholesale
Asif and Abada Akhtar’s store has created a true community hub in an in-need area of Scotland. Together they have created their own charity, run a breakfast club and give talks at the local schools.
Digital Engagement in association with PayPoint
Mo has an incredibly comprehensive digital strategy, he has set up his own shopping app, has Wi-Fi in-store and has built-in power points for his customers
Retail Innovation in association with NFRN
Ferhan found simple solutions to integrate food to go, including hot breakfast and made-to-order smoothies.
Overall Best Shop
Thanks to his digital innovations and excellent facilities, including a dessert and breakfast bar, Mo has created a memorable shopping experience for all his customers. His continued work on social media to engage shoppers with new promotions, along with his continued ambition to improve his store, is why Mo continues to maintain his store footfall.Read more
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