Imperial Tobacco launches RYO brand Riverstone

Imperial Tobacco Riverstone
Product News RE Tobacco
Login or register to save this article

Imperial Tobacco’s new roll-your-own (RYO) brand, Riverstone, is designed to appeal to shoppers looking for tobacco products that offer value for money.

Riverstone will be available from 3 October to retailers in 30g and 50g packs, at RRPs of £10 and £16.50, respectively.

Jamie Burns-Smith, Riverstone brand manager at Imperial Tobacco, said: “Smokers are continuing to switch from cigarettes to RYO products that are perceived to offer increased value for money.”

Imperial has also announced that GV Smooth Bright Yellow will be renamed Golden Virginia Yellow, with new stock rolling out in the coming months.

By Priyanka Jethwa Avatar
By Priyanka Jethwa 14 Sep, 2018

Comments

2 comments
  • By Carl Meadows 24 Mar, 2019
    Reply

    Just switched from sterling to riverstone RYO and i just would like to say it's the best switch ever as i can taste your tobacco, could you kindly let me know if any offer's come about, thank you kindly from a new happy customer. Carl.

  • By Jamie 08 Jan, 2019
    Reply

    Could u please let me no what my riverstone roll your own tobacco is thanks can’t seem to find it

Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login