Imperial Tobacco launches RYO brand Riverstone

Imperial Tobacco Riverstone
Product News RE Tobacco
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Imperial Tobacco’s new roll-your-own (RYO) brand, Riverstone, is designed to appeal to shoppers looking for tobacco products that offer value for money.

Riverstone will be available from 3 October to retailers in 30g and 50g packs, at RRPs of £10 and £16.50, respectively.

Jamie Burns-Smith, Riverstone brand manager at Imperial Tobacco, said: “Smokers are continuing to switch from cigarettes to RYO products that are perceived to offer increased value for money.”

Imperial has also announced that GV Smooth Bright Yellow will be renamed Golden Virginia Yellow, with new stock rolling out in the coming months.

By Priyanka Jethwa Avatar
By Priyanka Jethwa 14 Sep, 2018


  • By Carl Meadows 24 Mar, 2019

    Just switched from sterling to riverstone RYO and i just would like to say it's the best switch ever as i can taste your tobacco, could you kindly let me know if any offer's come about, thank you kindly from a new happy customer. Carl.

  • By Jamie 08 Jan, 2019

    Could u please let me no what my riverstone roll your own tobacco is thanks can’t seem to find it

Have you seen a boost in own-label products in the past year?

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