Kerry Foods has launched a range of meat-free products under new brand Naked Glory.
The range comprises The Naked Glory No Meat Balls (£2.75), Naked Glory Sausages (six-pack £2.75), Naked Glory Quarter Pounders (two-pack £2.75) and Naked Glory Mince (£2.75).
The supplier will be supporting the launch of Naked Glory with a £2.5m investment across digital, social, outdoor and shopper marketing, that will activate this month and run throughout 2020.
The meat-free market is booming in the UK, with sales of meat alternatives having grown by 19% year on year. Ninety-two per cent of these plant-based meals are eaten by non-vegans.
David Hamilton, chief innovation officer at Kerry Group, said: “We are really excited to be bringing Naked Glory to market and adding some much-needed sizzle to the meat-free category.”
Read more: Expert Briefing: Kerry Foods