Keep it simple for frightfully good Halloween confectionery sales

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Retailers can grow their Halloween sales and share in the £470m opportunity with targeted confectionery and simpler displays, Wrigley and Mondelez told RN. Mondelez trade communications controller Susan Nash said Halloween confectionery provides a “huge opportunity”. “Total Halloween spend is twice the size it was a decade ago,” she said. “Confectionery is the largest category purchased during the…

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By Charlie Faulkner Avatar
By Charlie Faulkner 10 Oct, 2017

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