Give it some flavour!
Londis Dee Park,
“My soft drinks sales are currently strong, but I get a bit nervous about trying out new flavours, as there is only so much space available in my fridge. I have seen a lot of advertising for Larazade recently, so I would like to take full advantage of the campaign and try out the new flavour in my store. With Claire’s help, I hope to attract new customers.”
Senior Brand Manager,
“John’s chiller is well organised and he already stocks some zero-sugar options, such as Lucozade Zero, but we have increased facings to make them easier to find. John was missing out on potential sales from our partnership with the Tomb Raider game release, so we’ve added the limited-edition Larazade range, which will add excitement and sell to younger shoppers.”
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