Glacéau Smartwater adds Berry & Kiwi, Lemon and Green Apple flavours to its sparkling range

Product News RE Soft drinks
Login or register to save this article

Glacéau Smartwater is extending its sparkling range with three new flavours, Berry & Kiwi, Lemon and Green Apple.

The drinks contain zero calories and zero sugar and are available in 600ml bottles, RRP 95p.

Coca-Cola European Partners is backing the launch with a £5.4m campaign that includes advertising and sampling activity. Retailers can promote the flavours in store with PoS.

Simon Harrison, operational marketing director for Coca-Cola European Partners, said the range would bring in younger shoppers over summer.

“The new flavours demonstrate how we’re continuing to offer more choice to consumers and drive sales for retailers,” he added.

By Chris Dillon Avatar
By Chris Dillon 30 May, 2017



Have you seen a boost in own-label products in the past year?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login