Glacéau Smartwater adds Berry & Kiwi, Lemon and Green Apple flavours to its sparkling range

Glaceau
Product News RE Soft drinks
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Glacéau Smartwater is extending its sparkling range with three new flavours, Berry & Kiwi, Lemon and Green Apple.

The drinks contain zero calories and zero sugar and are available in 600ml bottles, RRP 95p.

Coca-Cola European Partners is backing the launch with a £5.4m campaign that includes advertising and sampling activity. Retailers can promote the flavours in store with PoS.

Simon Harrison, operational marketing director for Coca-Cola European Partners, said the range would bring in younger shoppers over summer.

“The new flavours demonstrate how we’re continuing to offer more choice to consumers and drive sales for retailers,” he added.

By Chris Dillon Avatar
By Chris Dillon 30 May, 2017

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