Get your alcohol sales right
Londis Weymouth, Dorset
“Most of our ranging decisions are data-driven: we’ll look at our EPoS, see what’s selling, and allocate space accordingly. We’ve had a strong hand in craft beers for years now, and we currently work closely with small-batch breweries, such as Cloudwater, Beaver Town and Buxton.
“Craft drinkers are more promiscuous than mainstream lager drinkers. If someone prefers Foster’s, then they’ll always go for Foster’s. But craft drinkers are looking to experiment and try something new, so we keep rotating the range. I’ll look at craft beer forums on Facebook to get a sense of what people are getting into, so I can be proactive and not just take whatever suppliers suggest.”
What to stock
Find out the bestselling alcohol products in independent convenience stores by clicking below
Share this story