Functional waters drive growth

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Functional waters drive growth
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As more shoppers search for natural energy alternatives as opposed to high-sugary drinks to consume, functional waters are leading the growth in the water category at 27.6% year on year.   This is according to Jamie Douglas-Hamilton, founder at alkaline-based water brand Actiph Water, who said stocking functional waters that offer added benefits such as calcium and potassium enables…

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By Priyanka Jethwa Avatar
By Priyanka Jethwa 13 Jun, 2018

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