Forecourt food to go declines in favour of top-up shopping

Forecourt food to go
Comment & opinion RE Hot food-to-go
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The number of people buying food to go in forecourts has declined in the past five years in favour of a surge in top-up shopping. 

According to research conducted by Him, since 2013 the number of shoppers saying that the main reason they visit forecourts is fuel more than halfed from 33% to 15%.

This drop has seen it fall from the number-one reason for visiting a forecourt to fourth. Over the same period, shoppers coming in to purchase food to go fell from 22% to 19%.

Meanwhile, top-up shops have grown significantly, from 12% to 21%, and is now the main reason why shoppers visit a forecourt.

Val Kirillovs, research & insights director at Him, said: “Retailers need to place greater focus on range and merchandising in order to attract shoppers. Stocking core top-up lines and using in-store theatre is the key to success.”

Matt Collins, sales director at KP Snacks, agreed, adding with the number of people using top-up shops growing by 34%, retailers can increase profit by capitalising on promotions and in store merchandising.

“Use branded PoS to catch the shopper’s attention and use secondary display to drive impulse purchases,” he said.

By Priyanka Jethwa Avatar
By Priyanka Jethwa 14 Sep, 2018



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