Food prices top shoppers’ worry list

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Food prices are the main concern for shoppers when considering their financial circumstances in the coming year, according to grocery research charity IGD.

Sixty-five per cent of shoppers said food prices concern them, while 53% said petrol prices will impact their monetary situation in an IGD survey.

The research also found that 83% of shoppers surveyed cook from scratch or with leftovers to save money. Sixty-five per cent have visited two or more stores on the same shopping trip, while 63% have made packed lunches and 37% of shoppers have taken products out of their basket before they get to the till to save money.

Vanessa Henry, shopper insight manager at IGD, said: “UK shoppers are really switched on where personal and wider economic circumstances are concerned. It's therefore no surprise that we're seeing such a proactive and creative approach to shopping.”

As reported recently, Nescafe is one of many food and drink brands to raise its prices due to Brexit.

By Luke Cloherty Avatar
By Luke Cloherty 16 Feb, 2017

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