Costcutter is investing in the offer, insights and innovations retailers need.
As a result, Costcutter retailers are now able to engage more shoppers, attract them into stores and encourage them to spend more, while also making it as easy as possible for retailers to run their business and reduce costs through an extensive package of business services.
The company also offers Shopper First, a sector-leading programme that brings together brand and store design, shopper insights and sales – driving range initiatives. This year, the company will expand the insights it provides and make them easier to action.
This level of support is what attracted Rekha Godhania to Costcutter in the first place. “This store was my first step into convenience – before, I ran a tiny off-licence.
“Costcutter took care of everything, from ranging to store layout, the support was incredible,” she says.