Focus on fascias and franchises: Premier

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Symbol groups & wholesale RE Premier
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Over the past 25 years, Justin Whittaker has worked with Premier to stay ahead of trends and grow sales


The facts

Average store size: 1,400sq ft

Average weekly turnover: £16,000

Number of UK retail members: Over 80

Cost of joining: Free

Premier is the UK’s top symbol group that aims to help retailers ‘sell more and make more’.  

With more than 3,350 stores nationwide and the backing of Booker, the UK’s leading food and drink wholesaler, Premier continues to go from strength to strength. 

The group does not operate any membership or joining fees and installs the fascia and imagery free of charge. Premier’s market-leading promotional programme includes six ‘Mega Deals’ that are advertised on TV, to drive customer loyalty and incremental sales. 

Couple this with the Euro Shopper brand, that delivers 30% profit, and Premier really builds members businesses.  

Premier also understands the importance of the local aspect of stores, which is why all shops have their name or location included internally. Every store is also ranged to the local demographic so that every Premier retailer is maximising their sales locally. Premier members can also benefit from Booker’s Spend & Save scheme, which helps boost their bottom line.


Why stay

Justin-Whittaker.jpg
Asif Akhtar
Premier Smeaton Stores, Kirkcaldy, Fife

“I’ve been with Premier for about 18 years. 

“Initially, it was convenience, as the cash and carry was just five minutes away, but it turned out great and I’ve stuck with Premier since. The monthly offers are suited to my customers. It’s a residential area with lots of young families, and the ‘Mega Deals’ appeal to them. 

“Just recently it introduced monthly ‘Wow’ deals – market-leading promotions – and they’re proving to be great footfall drivers. They’re often on multipacks of juice or confectionery, which are what my customers want.  

“They like the own brand, too, Happy Shopper and Euro Shopper, which we stock a wide range of. And we’re always seeing new deals. We recently had a 24-can multipack of Pepsi Max on promotion for £6, and it has just introduced a tobacco club, which means our margins on six key lines  have gone up by 2%.”


Why join

Asif-Akhtar.jpg
Justin Whittaker
MJ’s Premier, Royton

Evolving together: “We’ve been with Premier for 25 years and throughout that time it’s helped us adapt to trends. Premier helped us with food to go, and our fresh and chilled has come on a million miles.”

Getting the right range: “We recently underwent a huge revamp, bringing in a dessert bar, milkshakes, hot waffles, crepes, pancakes and pizza. Premier has supported us right through that process.”

Help with delisting: “As we’ve expanded in some areas, we’ve had to cut down on others. Premier has provided great support with this, advising which lines –
like grocery tins – to delist to free up space.” 


Join us

Telephone: 01933 371246

Email: martyn.parkinson@booker.co.uk

Web: www.booker.co.uk


By Retail Express Avatar
By Retail Express 25 Mar, 2019

Comments

5 comments
  • By Harpreet Singh 16 Feb, 2019
    Reply

    Hi I am undecided whether to go it alone or to open a premier or something else. Could you send me some information on this and cost on doing this.The shop is in seaham we do have postoffice as well Thank you

    • By Theresa Johnson
      By Theresa Johnson 18 Feb, 2019
      Reply

      Hello - thank you for your enquiry. If you could send me an email with your contact details, I will ask a member of our Premier Team to get in touch.

      Best wishes

      Theresa Johnson
      Booker

  • By Rasel Ahmed 21 Jan, 2019
    Reply

    Hi I Have a shop And I am undecided whether to go it alone or to open a premier or something else. Could you send me some information on this and cost on doing this.The shop is in Bristol Road Hewish Weston super mare BS24 6RN

    • By Theresa Johnson
      By Theresa Johnson 18 Feb, 2019
      Reply

      Hello - thank you for your enquiry. If you could send me an email with your contact details, I will ask a member of our Premier Team to get in touch.

      Best wishes

      Theresa Johnson
      Booker

  • By Tony Ward 13 Oct, 2018
    Reply

    Hi I am taken a shop over the last week in October I am undecided whether to go it alone or to open a premier or something else. Could you send me some information on this and cost on doing this.The shop is in Dudley North Tyneside . Thank you Tony

    • By Theresa Johnson
      By Theresa Johnson 18 Feb, 2019
      Reply

      Hello - thank you for your enquiry. If you could send me an email with your contact details, I will ask a member of our Premier Team to get in touch.

      Best wishes

      Theresa Johnson
      Booker

  • By Hamid Beigi 01 Oct, 2018
    Reply

    Hi
    I currently have my own shop in Newcastle upon Tyne and would like to know more about turning my shop into a premier inn shop
    Thanks

    • By Theresa Johnson
      By Theresa Johnson 18 Feb, 2019
      Reply

      Hello - thank you for your enquiry. If you could send me an email with your contact details, I will ask a member of our Premier Team to get in touch.

      Best wishes

      Theresa Johnson
      Booker

  • By Jenny Dowsing 08 Jun, 2018
    Reply

    Please could I have some more information / a brochure on running a booker premier store . Thanks

    • By Theresa Johnson
      By Theresa Johnson 18 Feb, 2019
      Reply

      Hello - thank you for your enquiry. If you could send me an email with your contact details, I will ask a member of our Premier Team to get in touch.

      Best wishes

      Theresa Johnson
      Booker

    • By Justin Davidson-sim 25 Jun, 2018
      Reply

      Hi I am starting my own shop and looking to see how to become part of the booker/premier group and how much it would cost to get set up thanks.

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