The first step in making your store fit for the future is to discover what you do that is better than the competition and to make sure everyone in your neighbourhood knows about. Retail Express speaks to Cambridgeshire retailer Abdul Arain to find out more
The best stores in the country all have one thing in common: they cater for their customers by offering something different to the competition and satisfy consumers’ needs better than anyone else.
A top store located in Shoreditch, London, or Manchester’s Northern Quarter will look a lot different to a post office in the Cotswolds, but both will stand out from the competition by offering different and relevant products, services and experience.
Abdul Arain’s Al Amin Stores in Cambridge is a 2,500sq ft treasure trove of food from around the world that stands apart from the nearby Sainsbury’s, Co-op and One Stop.
“We’re hugely passionate about food and inspiring customers with our range,” he tells Retail Express.
By offering a range of hard-to-find grocery lines and authentic food to go, Arain attracts a broad range of shoppers, from students coming in for a quick, nutritious lunch to family shops with a basket spend of more than £200.
To secure your store’s place in your community’s heart, you have to offer something above the traditional convenience offer.
This could be something small like payment services, parcel collection or a club scheme, like a loyalty card. In Arain’s case, his entire store is a point of difference– a bold strategy that has