Ferrero UK & Ireland has named Craig Barker as its new regional managing director, marking a transition from his previous role overseeing the company’s Asia Pacific operations.

Barker brings over 30 years of experience in the confectionery industry, most of which has been spent with Ferrero. Over the past two decades, he has held several senior leadership roles across various international markets.

His previous positions include managing director roles for Ferrero in Australia and New Zealand, as well as in North Asia.

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