Fascia report: Is Costcutter the right fascia partner for your store?

Fascia report: Is Costcutter the right fascia partner for your store?
Symbol groups & wholesale RN Costcutter
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My Costcutter story 

Keith Tomes
Costcutter Swanage,
Dorset

“I’ve been with Costcutter for 12 years and although we went through a rocky patch after they went over to Palmer & Harvey, we stuck with it and things have picked up again. The supply deal with Co-op has helped a lot – there’s been a bit of confusion with customers, but they’re generally appreciative of the opportunity to buy products they recognise. Sales of Co-op spirits, whiskies and vodkas are really good, so is the fresh and chilled section, as well as fruit and vegetables. 

“With Co-op’s buying power, it’s considerably cheaper than the old Independent own label. And the Co-op brand helps build trust with customers, which is important in those categories. 

“We do three-weekly promotional cycles, which help push all these new products. Costcutter provides thousands of leaflets and related PoS. Over the next year, more own brand will come online. I hope they’ll offer more smaller case sizes for short-shelf-life products.”


How we helped

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Sean Russell
Director of marketing,
Costcutter Supermarkets Group
 

"Convenience retail landscape may be continuing to experience unprecedented amounts of change, but our fundamental objective – to help independent retailers thrive – remains the same.

“Helping our independent retailers thrive means investing in the offer, insights and innovations our retailers need. As a result, our retailers are now able to engage more shoppers to attract them in store and spend more, while also making it as easy as possible to run their business and reduce costs through an extensive package of business services.”  

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