My Costcutter story
“I’ve been with Costcutter for 12 years and although we went through a rocky patch after they went over to Palmer & Harvey, we stuck with it and things have picked up again. The supply deal with Co-op has helped a lot – there’s been a bit of confusion with customers, but they’re generally appreciative of the opportunity to buy products they recognise. Sales of Co-op spirits, whiskies and vodkas are really good, so is the fresh and chilled section, as well as fruit and vegetables.
“With Co-op’s buying power, it’s considerably cheaper than the old Independent own label. And the Co-op brand helps build trust with customers, which is important in those categories.
“We do three-weekly promotional cycles, which help push all these new products. Costcutter provides thousands of leaflets and related PoS. Over the next year, more own brand will come online. I hope they’ll offer more smaller case sizes for short-shelf-life products.”