Expert Briefing - Pernod Ricard

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With Christmas approaching, do you have a range of premium spirits to cater to customers’ needs? If not, Pernod Ricard’s channel director for impulse, James Middleton, says you’ll be missing out Premium spirits generate 100% of spirits growth within the convenience market This growth equated to £6.5m in the past year. To help retailers make the most of this and drive…

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By Chris Rolfe Avatar
By Chris Rolfe 10 Nov, 2017

During the hot weather, what category makes your alcohol sales shine?

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