As movie fans gear up for the next film, there are new limited edition Duracell Star Wars packs.
Available until February 2016, the pack designs include Star Wars characters. The activity is backed by TV advertising, as well as digital, social media and in-store activity.
Javier Hernandez, Western Europe marketing director for Duracell at Procter & Gamble, said retailers should prepare for the sales peak in the weeks before Christmas as consumers buy more battery-driven gifts.
“A large allocation should be given to Duracell AA and AAA packs as these are superb for rewarding consumers at this time of year and offer great value,” he added.