Digital may be key to success

A retailer who has set up a live stream of information from his shop has enjoyed 300 social media “likes” in two days.

Peter Lamb, of Lambs Larder in East Sussex, has been trialling a Twitter feed that allows the public to view his shop in real-time, access a weather forecast and follow pre-timed messages including fun facts about his shop.

“I am looking to see how this translates into footfall, but it’s been good for a sense of wellbeing,” he said. Mr Lamb is also analysing how he can generate revenue from digital downloads, for example through recipe cards.