How are you daring to be different in your convenience store?

Comment & opinion RE NFRN
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Dare to be different is the challenge that I have been throwing down to the industry of late.

In a speech to IGD Wholesaling 2017, in a “Disrupting the traditional convenience model” panel discussion at the Local Shop Summit, and at the launch of PayPoint’s EPoS equipment, I have stressed the need for everyone to adapt, change
and transform.

For the NFRN, ‘adapt, change and transform’ has been our mantra for the past 18 months as it acts as a reminder that we as an organisation – along with  our members – must take up new opportunities and meet fresh challenges if pressures facing independent retailers are to be overcome.

That’s why, unlike others, we are throwing our support behind deposit return schemes for bottles and cans. We want to ensure that such a scheme is right for independent retailers, that it is cost neutral and that returns are collected regularly. That way, we are looking after the environment, our customers and members.

It’s also why, through our own subsidiary company NFRN Commercial, we have launched our new Everyday fascia and offer. We want to help independent retailers grow their businesses while at the same time create a point of difference.

Unless you are unique you have to change something. You may think you understand your customers, but there will still be ways in which you can offer something new. Use technology to gain a better grasp of your business and your customers to help identify other opportunities to expand your operation. 

This could include introducing parcel collection or embracing social media and the internet.  Through information, you can better tailor your offer and be different.

As an association representing independent retailers, the NFRN goes that extra mile. It provides leadership to the industry, offers credibility in its dealings, and harnesses the talent of its organisation to meet the challenges of the future. By acting in this way we are daring to be different. Perhaps it’s something you could do too.

By Paul Baxter Avatar
By Paul Baxter 21 Oct, 2017



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