Retailers can increase beer sales by cross-merchandising premium varieties

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Retailers can increase beer sales by cross-merchandising premium varieties | betterRetailing
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Retailers can benefit from increased beer sales by cross-merchandising premium varieties with food and including it in evening meal deals. Paul Morris, brand activation and sponsorship manager at Carlsberg, said retailers can increase basket spend by cross-merchandising beer with food, similar to food and wine pairings. “Even the big multiples aren’t taking advantage of…

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By Priyanka Jethwa Avatar
By Priyanka Jethwa 20 Aug, 2018

Have you seen a boost in own-label products in the past year?

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